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What is creativity?




Creativity is usually defined as the ability to generate new ideas that are both highly innovative as well as highly useful. A new idea will not be called creative unless it is quite hard to come by. For example, if you decide to paint your car orange with little blue ants all over it, you won't fall into a highly creative field. After all, everyone can paint her car like this. That you do not see blue ants in the streets comes from the fact that a number of objects that could take ants' place is near to infinite. An art expert passing a judgment on your car's artistry could perhaps change the verdict. On the other hand, if you keep on churning dozens of ideas which have little or no practical value, few will consider this a highly creative effort. Similarly, potentially valuable ideas that live and die in your brain without ever being converted into a practical application will not pass the test of the definition used herein. In this article, we will adhere to the pragmatic criterion in judging creativity. Let us analyze the basis of creativity and ways to improve creativity via training and application of relevant tools and/or techniques. We will skirt around artistic creativity, which falls out of my own professional focus, and is by far more relativistic: artistic creativity is in the eye (or ear) of the beholder.


Here are some examples of creative breakthroughs that we will use in an effort to find a prescription for:

Johannes Gutenberg built upon the idea of metal blocks with letters, combined existing technologies, and sparked one of the greatest revolutions in the history of mankind

Steve Wozniak combined his knowledge of electronics with a vision of a computer displaying images on a TV screen, and working with a typewriter-like keyboard. Those ideas opened a path towards a personal computer for the masses

Tim Berners-Lee inspired by the idea of hypertext and in need of an efficient communication tool for large teams came up with a protocol framework for the future world wide web. He converted multiple ideas and hours of design and programming into a foundation of the greatest communication breakthrough since Gutenberg

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